What is eMail Marketing?
Advertisers can reach substantial numbers
of email subscribers who have opted in to receive email communications on
subjects of interest to them, eMail Marketing is paper-free. Hence, it is
eco-friendly.
eMail Marketing as the world itself
suggests marketing through electronic mails, is becoming more predomainant in
present times for most of the companies as they are using it for their benefit.
It is a form of direct marketing for commercial communicating for fund raising
messages to audience. Every eMail sent ot potential customers or a targeted
client is the core ofeMail Marketing.
The main purpose of email marketing is:
- To enhance merchant-customer relationship through eMails
- To encourage new customers and rekindle old customers to purchase products immediately
- To posting advertisements on emails by companies for their customers
Benefits of eMail Marketing:
- It is helpful to distribute information to wide range of customers at a time
- Only targeted customers and potential client are sent emails
- The cost of email marketing is relatively low compare to other types of marketing
- Compared to other media investments such as direct mail to printed newsletters, email is less expensive
- Email marketing time for an email message is short (i.e., second or minutes) as compared to a mailed advertisement
- eMail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requets, read receipt click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
- Repeated business is generated with less affords and automatically.
